Enfamil VMS Brand Store

Enfamil 2023 Brand Store

Prototyping and User Testing:

Infant Formula page - Longer Scroll vs More Clicks

Longer scroll navigating to formula

Shorter scroll with more clicks to formula

Home Page - Which layout did users value more? More individual tiles with individual packs, or less tiles with grouped packs?

More tiles, individual packs

Less tiles, grouped packs

Amazon B+

Amazon A+/A++

Enfamom Elderberry

Enfamil Enspire

Target

Enfamil Target Hungry Baby Guide

Enfamil Target Formula Benefits Guide

Target B+ Adaptation Example

Amazon DSPs

Prime Day DSPs

4th of July DSPs

International Women’s Day

Enfakid DSPs

Walmart

Walmart Brand Page

Baby Days 2023 - Offsite

Onsite - Using WM Creative Builder

Meijer Brand Page

Nutramigen KV Concepts